Coca-Cola

Last edited by Tonya Hennessey on April 22, 2008 - 10:32pm

Name of work:

The Cola Wars

Year published:

1980

Review:

History and critical analysis of rivalry between Coca-Cola and PepsiCo.

Basic information

Name of author or organization:

J.C. Louis & Harvey Z. Yazijian

Type of work:

book

Format:

print only

ISBN number:

0-89696-052-8

Length:

386 pp

Elements included:

companies overview

Geographical scope:

worldwide

Crocodyl Company Profile:

Featured profiles