Coca-Cola

from the Introduction: "This report looks at the international beverage company Coca-Cola, one of the most recognised brands in the world. Coca-Cola has built a global empire and now sells close to 400 brands in almost 200 countries. The company claims to adhere to the “highest ethical standards” and to be 'an outstanding corporate citizen in every community we serve.' Yet Coca-Cola’s activities around the world tell a different story. Coca- Cola has been accused of dehydrating local communities in its pursuit of water resources to feed its own plants, drying up farmers’ wells and destroying local agriculture.The company’s own workers have also suffered: workers in Coca-Cola and supplier plants have seen their rights violated in countries such as Colombia,Turkey, Guatemala and Russia. Only through its multi-million dollar marketing campaigns can Coca-Cola sustain the clean image it craves."